In my Sport and Entertainment Marketing class at USF, we were tasked with creating a marketing campaign for the United Soccer League. The main focus of the campaign needed to be about a flag week, where various teams in the league will launch a new flag design specific to the team and its culture.

My group developed #FlagsFlyForever, a campaign that focuses on the everlasting culture of a community. This flag should represent and encompass the team, community, and beyond. In this project, we explain the process of designing the flags, the launch week, and what various content should be created for the campaign.

In this presentation, we included a content calendar, a digital commercial, as well as unique ideas for how best to connect the community to #FlagsFlyForever. I am honored to share that the USL executives chose our campaign as the winner amongst the other presentations for 2021.